Do Legal Professionals Need to Be on Social Media?
The short answer: It depends—on your goals, your audience, and how much help you have.
Recently, I’ve had several conversations with legal professionals asking the same thing: Do I really need to be on social media?
We get it. You’re busy. You’re not a content creator, and you definitely don’t want to spend your time learning the latest Instagram algorithm or figuring out what a carousel post is. In fact, many legal professionals we’ve worked with openly admit that they hate social media.
Here’s the good news: you don’t have to love it—but you shouldn’t ignore it either.
Why Social Media Matters in Law
Social media isn’t about chasing trends or going viral. Used strategically, it’s a powerful tool to:
Build trust and credibility – Consistent professional content positions you as an expert.
Educate and empower – Share your knowledge to demystify legal processes.
Attract and retain clients – Be discoverable and stay top of mind.
Grow your network – Connect with peers, referral partners, and professional communities.
Control your online narrative – Shape perceptions before a client ever picks up the phone.
According to the American Bar Association’s survey, 31% of attorneys who use social media for professional purposes reported gaining new clients through those channels—rising to 42% among firms of 2–9 lawyers.
That’s not marketing fluff—it’s real business impact.
Not All Platforms Are Created Equal
It’s not about being everywhere—it’s about being in the right places. A family law attorney might gain traction through Instagram, whereas a corporate lawyer may benefit more from LinkedIn or long-form content.
At Lucky Penny Press, we help you identify the platforms that align with your goals, so you’re not wasting time or money.
We know legal professionals are busy—and many have told us they hate social media. That’s precisely where we step in.
Let Us Do It for You
Whether you need a content strategy, profile management, or full-service social media support, Lucky Penny Press offers tailored marketing solutions that free you from stress. You stay focused on practicing law—we’ll handle the rest.
