About LPP
Our Story
Hello, welcome to Lucky Penny Press. We help legal professionals, nonprofits, and small businesses stop losing clients due to unclear messaging, outdated websites, or inconsistent branding.
With backgrounds in design, admin support, higher education, and association management—as well as Master’s degrees in English—we know how to communicate value clearly and effectively. We combine compelling copy, thoughtful design, and behind-the-scenes support to help your organization build trust, attract the right people, and grow.
Our approach is personal, strategic, and grounded in real experience—because we’ve been behind the scenes, and we know what works.
Meet the Team
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![Photo of Katherine Booth - Co-Founder of Lucky Penny Press.]()
Katherine B.
Co-Founder & Creative Director
With a background spanning nonprofits, associations and education, Kate brings seasoned expertise in web and graphic design, marketing, administration and small-business management to Lucky Penny Press. She delivers solutions that blend creative design with strategic execution to help clients achieve lasting impact.
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![Photo of Sarah Gåss, co-founder of Lucky Penny Press.]()
Sarah G.
Co-Founder & Operations Manager
With a strong background in higher education and association management, Sarah brings expertise in administration, project coordination and web development to Lucky Penny Press. She combines organizational insight with technical skill to deliver solutions that are both efficient and adaptable, helping clients grow.
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![A small, fluffy dog with light brown fur sitting outdoors on a bed of pine needles and leaves, with trees and a grassy area in the background.]()
Penny
Chief Morale Officer
Our company namesake, Penny excels at keeping spirits high and stress low. With unmatched skill in boosting team morale, she provides steady emotional support during tight deadlines and gentle reminders to pause, recharge, and celebrate small wins.
Our Approach
Dynamic Expertise
Unlike agencies that focus solely on design or consulting, LPP offers both visually stunning websites and behind-the-scenes business management. We don’t just launch your site—we help your entire operation run more smoothly.
Personalized Attention
We’re intentionally small so we can work closely with every client. That means no generic templates, no hand-offs to junior staff—just thoughtful, personalized support from experienced professionals who care about your success.
Sector Experience
With backgrounds in academia, nonprofits, and legal services, we understand the unique needs of these industries. We’ve worked in them, managed them, and now help them thrive from the outside in.
READY TO WORK TOGETHER?
We combine design, organization, and strategy to help you grow with confidence. Our process is collaborative, efficient, and built around your goals.
Let’s build something better—together. At Lucky Penny Press, we support small teams with smart systems, beautiful design, and personalized strategies. If you’re ready for less stress and more clarity, we’re here to help.
